Scenario 5-3
While grocery shopping, Tina selects items that she regularly buys because she knows they taste good and she has used them for years. However, the usual Kraft cheese that she buys is not available, so she buys a similar brand of cheese that she hasn't tried but has heard of before. Kraft cheese, being a popular brand, has managed to make itself known, and when most of the customers shopping at the store were asked which cheese they bought, most of them stated Kraft almost immediately.
-(Scenario 5-3) When Tina finds out that Kraft cheese is not available,she buys another brand of cheese,which she hasn't purchased before.As cheese isn't the most important item on her list,she spends very little time picking an alternate brand of cheese.This is an example of .
A) extended problem solving
B) limited problem solving
C) stratification
D) electronic word-of-mouth
Correct Answer:
Verified
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