Scenario 5-4
Sing, a motorcycle manufacturer aims to make its slogan "Sing Motorcycling" known to every individual in a way that they immediately associate it with the firm. The company has created a social media page where almost a thousand fans have registered. However, there are two competitors who advertise the same features. The firm has a large number of customers who think it manufactures the best and there is no other manufacturer better.
-(Scenario 5-4)The people of Sing believe that if a person drives a motorcycle means,that person can afford a lifestyle of getaways and the most expensive motorcycle on the market.It is most likely that owning a motorcycle by Sing would have ________.

Question

Quizplus · Accepted Answer

The belief that owning a motorcycle by Sing symbolizes a lifestyle of luxury and getaways implies that it has high cultural capital. Cultural capital refers to the social value and symbolism attached to a particular product or brand. The fact that Sing's customers think it manufactures the best and there is no other manufacturer better also suggests a high level of cultural capital associated with Sing motorcycles.

Scenario 5-4 Sing, a Motorcycle Manufacturer Aims to Make Its Slogan "Sing