In STP marketing,the term refers to an attempt to give a brand a certain meaning relative to its competitors.
A) segmentation
B) redistribution
C) positioning
D) targeting

Question

In STP marketing,the term          refers to an attempt to give a brand a certain meaning relative to its competitors.
A) segmentation 
B) redistribution 
C) positioning 
D) targeting

Quizplus · Accepted Answer

Positioning refers to the process of establishing a distinctive image and unique identity for a brand in the minds of its target customers. It involves identifying a brand's key benefits and differentiating it from its competitors in a way that resonates with the intended audience. This process helps to create a strong connection with consumers, leading to increased brand loyalty and market share.

In STP Marketing,the Term Refers to an Attempt to Give