Lion Inc.,a manufacturer of shampoo,offers two product lines,each catering to a distinct segment.Its most popular brand targets women who want hair that will shine for days after a wash while blocking the sun's rays.With this brand,the company targets a niche market of women who are looking for shine and UV protection.What type of segmentation is Lion Inc.using?

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Lion Inc. is using benefit segmentation by targeting women who want hair that will shine for days after a wash while blocking the sun's rays. They are targeting a niche market of women who are looking for specific benefits from the shampoo brand.

Lion Inc,a Manufacturer of Shampoo,offers Two Product Lines,each Catering to a a Distinct