In-depth interviews with consumers can be used to supplement the findings from AIO research and vice versa.

Question

Quizplus · Accepted Answer

In-depth interviews with consumers can provide more detailed and nuanced information about their attitudes, motivations, and behaviors, while AIO research can capture broader patterns and trends across a larger sample size. Using both methods in conjunction can provide a more comprehensive understanding of consumer behavior.

In-Depth Interviews with Consumers Can Be Used to Supplement the Findings