A food company researches perceived healthy choices.The target markets that are ultimately chosen based on this research should be defined in the _____ section of the ad plan.

Question

Quizplus · Accepted Answer

The situational analysis section of the ad plan usually covers the company's current situation, including market research, target markets, and the competitive landscape. In this case, the research on perceived healthy choices would be part of the market research and target market analysis, which would be covered in the situational analysis section.

A Food Company Researches Perceived Healthy Choices