You are the marketing manager for an online merchandiser of a diverse line of casual sportswear,athletic clothing,and outerwear for both men and women.Write a brief memo to your advertising agency.In the memo,explain why you'd like the agency to abandon its recommendation for a share-of-market strategy in creating the budget.Give several reasons why this approach is unfavorable.Then explain why you want the agency to adopt an objective-and- task method.Also,there are four main steps that must be taken to implement this approach after advertising objectives are determined.List as many as you can.(It is not necessary to describe the steps in detail.)

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The Answer of You are the marketing manager for an online merchandiser of a diverse line of casual sportswear,athletic clothing,and outerwear for both men and women.Write a brief memo to your advertising agency.In the memo,explain why you'd like the agency to abandon its recommendation for a share-of-market strategy in creating the budget.Give several reasons why this approach is unfavorable.Then explain why you want the agency to adopt an objective-and- task method.Also,there are four main steps that must be taken to implement this approach after advertising objectives are determined.List as many as you can.(It is not necessary to describe the steps in detail.)

You Are the Marketing Manager for an Online Merchandiser of a Diverse