Creatives and account managers in ad agencies typically have different goals for a particular advertisement or campaign,and these goals may conflict.

Question

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Creatives are primarily responsible for developing the creative concept and execution of an ad, while account managers focus on meeting the client's objectives and ensuring the ad aligns with the brand's overall strategy. These goals may not always align and can lead to conflicts between the two teams.

Creatives and Account Managers in Ad Agencies Typically Have Different