According to the text,creativity is a form of intelligence,maybe the best form of intelligence (particularly for the field of advertising).
Correct Answer:
Verified
Q22: The creative brief sets up the goal
Q23: As a social process,advertising is marked by
Q24: Robert Sternberg's suggestions for boosting creativity stress
Q25: The creative brief focuses on the media
Q26: Agencies can hire out research services.
Q28: Though it is almost impossible to define,creativity
Q29: Which individuals did Howard Gardner highlight in
Q30: There have been many unusual advertising ideas
Q31: Account executives are the liaison between the
Q32: Executing an IBP campaign is like performing
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