Preparing and executing a breakthrough IBP campaign is people-intensive; it hinges on creative work and business acumen alike.

Name: Preparing and executing a breakthrough IBP campaign is people-intensive; it hinges on creative work and business acumen alike.
Brand: Quizplus
Rating: 4.8 (43 reviews)

Question

Quizplus · Accepted Answer

A breakthrough IBP campaign requires a blend of creative work and business acumen, which in turn demands a lot of people-intensive efforts by the team involved. Therefore, the statement is true.

Preparing and Executing a Breakthrough IBP Campaign Is People-Intensive; It