Who is the liaison between the two main parties involved in promotion: the client and the agency?

Question

Quizplus · Accepted Answer

The liaison between the client and agency is typically the account executive. They are responsible for communicating with the client, understanding their needs, and relaying that information to the agency's creative and research teams. They also ensure that the final products meet the client's expectations and goals.

Who Is the Liaison Between the Two Main Parties Involved