Todd has just been assigned the role of team leader of his creative group for a new ad campaign.Which of the following should Todd do first?
A) He should suppress any disagreements.
B) He should meet with the client.
C) He should provide a list of his ideas.
D) He should build a consensus about goals they hope to achieve and the approach to reach those goals.
Correct Answer:
Verified
Q74: Leadership over creative teams entails:
A) excusing shortfalls in
Q75: Teams come up with ideas that are
Q76: Teams can liberate:
A) the advertising media.
B) decision-making.
C) individualism
D) mistakes.
Q77: In essence,a creative brief is a(n):
A) informal contract
Q78: The stereotypes about business and advertising people
Q80: What concept refers to the unique preference
Q81: What are the core characteristics of great
Q82: Scenario 9-2
The Optima Bike Company manufactures broad-tire,
Q83: You are most likely to be creative
Q84: Scenario 9-1
The Excellent Agency specializes in developing
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