Which of the following is a characteristic of a creative brief?
A) It replaces teamwork with individuality.
B) It sets primary goals for the client.
C) It allows room for creativity.
D) It results from brainstorming in the creative department.
Correct Answer:
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Q66: Who often prepares the creative brief?
A) The client
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Q72: Which of the following best defines brainstorming?
A) It
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A) excusing shortfalls in
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