In essence,a creative brief is a(n):

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A creative brief is a set of guidelines that helps the creative team to understand the project's objectives and expectations. It provides a clear direction for the creative process, outlines the target audience, and defines the key messages and benefits to convey in the ad campaign. However, it is not an informal contract or a list of expected results. It is a tool to facilitate the creative process and ensure that the final product meets the client's needs and expectations.

In Essence,a Creative Brief Is A(n)