For humor ads to be successful,the humor can't replace brand connection.
Correct Answer:
Verified
Q6: One drawback of reason-why ads is that
Q7: Advertisers typically want their name to be
Q8: An advertorial is an ad that is
Q9: Repetition is a tried-and-true way of gaining
Q10: Commercials that show ordinary people wearing a
Q12: When an advocacy position is taken by
Q13: One warning regarding sex-appeal ads is that
Q14: The concept of message strategy refers to
Q15: It is important to consider the strategic
Q16: Both feeling-based and thought-based ads are important
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