Image ads tend to generate more consumer counterarguments when compared to other types of ads.
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Q27: A concern about anxiety ads is the
Q28: In the end,message development is where the
Q29: Social anxiety advertising often presents the brand
Q30: Fear-appeal ads are more appropriate for certain
Q31: Great messages are developed by people who
Q33: Unlike anxiety ads,ads that focus on social
Q34: Image advertising prefers the use of visual
Q35: A slice-of-life advertisement attempts to identify a
Q36: A brand messaging professional should ensure that
Q37: The first brand name that consumers remember
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