Scenario 10-1
During tough economic times, many companies rely on memories of "the good old days" to help advertise their products. Looking for a bit of a jumpstart, PepsiCo turned to nostalgia-heavy advertisements late in 2009, which then carried into 2010. The company introduced "throwback" versions of a number of its soft drinks, and created an ad campaign that included new logos and a series of commercials intended to generate feelings of happiness from prior decades. The company had hoped that any warm, fuzzy feelings about the past would make people feel better about the company's present and future.
-(Scenario 10-1)Which type of ads do PepsiCo's throwback commercials represent?

Question

Quizplus · Accepted Answer

PepsiCo's throwback commercials are intended to generate feelings of happiness from prior decades, aiming to make people feel good about the past and, by extension, feel better about the company's present and future. This type of advertisement is called feel-good ad.

Scenario 10-1 During Tough Economic Times, Many Companies Rely on Memories of Memories