Scenario 10-4
In the "Chicago Shopping" section of the Chicago Tribune website, the following ads were listed: 1. An ad for the last day to save 10 percent on all purchases at Target.com. Readers are urged to act quickly because the deadline for the deal, which is boldly listed in red ink, is today. The ad also features a picture of a 40" LCD television showing the company's name and "bull's-eye" logo on the screen. 2. An ad for a pair of basketball shoes accompanied by a positive endorsement from a satisfied customer. The customer states, "I have never had a shoe like this one. I jump higher and run faster, and I am able to play longer than I ever have in the past." The ad offers a $19 coupon for use at participating Foot Locker stores. 3. An ad encouraging consumers to shop at Adidas because of its low sale prices. The ad reads, "Adidas brand apparel will increase your athletic performance. Give yourself the competitive advantage you've always wanted and shop our selection of running, soccer, basketball, and golf apparel." 4. An ad listing a limited time offer for a pair of expensive jeans. The ad shows a fictional character being laughed at by an attractive female because of his old, raggedy jeans. The man being laughed at appears incredibly embarrassed. Marketers want consumers to feel more accepted in society when they wear this particular pair of jeans. (ChicagoTribune.com, October 26, 2010)
-(Scenario 10-4)In ad #1,the company's name and logo are at the center of the advertisement.Apparently,marketers are trying to hammer the images into consumers' heads.Target likely created the ad based on which of the following accepted concepts concerning repetition?
A) Repetition is a complex form of advertising.
B) Repetition is best used during direct comparison with other brands.
C) Repetition is a good way of gaining easier retrieval of brand names from consumers' memory.
D) Repetition advertising works well when considering the purchase of parity products.

Question

Scenario 10-4
In the "Chicago Shopping" section of the Chicago Tribune website, the following ads were listed: 1. An ad for the last day to save 10 percent on all purchases at Target.com. Readers are urged to act quickly because the deadline for the deal, which is boldly listed in red ink, is today. The ad also features a picture of a 40" LCD television showing the company's name and "bull's-eye" logo on the screen. 2. An ad for a pair of basketball shoes accompanied by a positive endorsement from a satisfied customer. The customer states, "I have never had a shoe like this one. I jump higher and run faster, and I am able to play longer than I ever have in the past." The ad offers a $19 coupon for use at participating Foot Locker stores. 3. An ad encouraging consumers to shop at Adidas because of its low sale prices. The ad reads, "Adidas brand apparel will increase your athletic performance. Give yourself the competitive advantage you've always wanted and shop our selection of running, soccer, basketball, and golf apparel." 4. An ad listing a limited time offer for a pair of expensive jeans. The ad shows a fictional character being laughed at by an attractive female because of his old, raggedy jeans. The man being laughed at appears incredibly embarrassed. Marketers want consumers to feel more accepted in society when they wear this particular pair of jeans. (ChicagoTribune.com, October 26, 2010) 
-(Scenario 10-4)In ad #1,the company's name and logo are at the center of the advertisement.Apparently,marketers are trying to hammer the images into consumers' heads.Target likely created the ad based on which of the following accepted concepts concerning repetition? 
A) Repetition is a complex form of advertising. 
B) Repetition is best used during direct comparison with other brands. 
C) Repetition is a good way of gaining easier retrieval of brand names from consumers' memory. 
D) Repetition advertising works well when considering the purchase of parity products.

Quizplus · Accepted Answer

Repetition is a good way of gaining easier retrieval of brand names from consumers' memory, which means that by seeing the brand and logo repeatedly, consumers are more likely to remember it and associate it with the product or service being offered.

Scenario 10-4 In the "Chicago Shopping" Section of the Chicago Tribune Website