The straight-line approach goes along with how the reader will benefit from the use of a brand.
Correct Answer:
Verified
Q1: In very large print,centered at the top
Q2: A man turns on a spigot,splashes hot
Q4: A Volkswagen print ad shows the headline
Q5: A print ad for a new wooden
Q6: One reason why television is such an
Q7: In radio spots,the copy should have less
Q8: A creative brief helps specify message elements
Q9: Though traditionally the creative team has consisted
Q10: Formal balance creates a mood of seriousness
Q11: The idea of audience is different in
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