Solved

Scenario 11-2 You Are the Creative Director at a Milwaukee Ad Agency

Question 98

Multiple Choice

Scenario 11-2
You are the creative director at a Milwaukee ad agency. Today, your copywriters are presenting you with their ideas for several thirty-second radio spots for the City of Milwaukee Tourism Bureau. The Bureau wants to feature its own information center and tours, city museums, art galleries, concerts, festivals, and special events. When they are ready, the best ideas will be taken to the marketing director of the City of Milwaukee for review and approval. 
-(Scenario 11-2) Before the copywriters present,you want to familiarize yourself with the details of the campaign once again.You review a copy of the creative brief because you know it: 


A)  contains the best ideas used by competitors of the client. 
B)  is the channel that will carry the ad campaign's message to the public. 
C)  represents the unique thought behind the ad campaign. 
D)  lists the rules, restrictions, and limitations for the ad campaign as dictated by the client.

Correct Answer:

verifed

Verified

Unlock this answer now
Get Access to more Verified Answers free of charge

Related Questions

Unlock this Answer For Free Now!

View this answer and more for free by performing one of the following actions

qr-code

Scan the QR code to install the App and get 2 free unlocks

upload documents

Unlock quizzes for free by uploading documents