Scenario 11-4
You are a production assistant working on a 30-second television spot for Happy Heart Hound, an all-natural gourmet dog food for puppies. The client wants to emphasize the healthful ingredients as well as the "happy and fun-loving" nature of the product.
-(Scenario 11-4)The first cut of the ad is attractive,touching,cute,and just humorous enough.When an audience tests it,most viewers really like the dogs,the visuals,and the music,but they don't remember the product.Which of the following creative guidelines for television was forgotten?
A) Persuading as well as entertaining
B) Avoiding humor whenever possible
C) Maintaining a feeling of continuity
D) Showing the brand

Question

Scenario 11-4
You are a production assistant working on a 30-second television spot for Happy Heart Hound, an all-natural gourmet dog food for puppies. The client wants to emphasize the healthful ingredients as well as the "happy and fun-loving" nature of the product. 
-(Scenario 11-4)The first cut of the ad is attractive,touching,cute,and just humorous enough.When an audience tests it,most viewers really like the dogs,the visuals,and the music,but they don't remember the product.Which of the following creative guidelines for television was forgotten? 
A) Persuading as well as entertaining 
B) Avoiding humor whenever possible 
C) Maintaining a feeling of continuity 
D) Showing the brand

Quizplus · Accepted Answer

The creative guideline that was forgotten is showing the brand. The viewers liked the ad's visuals and music, but they did not remember the product. Therefore, it is important to show the brand in the ad to ensure that viewers remember the product being advertised.

Scenario 11-4 You Are a Production Assistant Working on a 30-Second Television