In a real world scenario,the overall development of the advertising plan takes place before the media planning process.

Name: In a real world scenario,the overall development of the advertising plan takes place before the media planning process.
Brand: Quizplus
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Question

Quizplus · Accepted Answer

The overall development of the advertising plan sets the goals, objectives, and strategies for the campaign, which then guides the media planning process to select the best channels and tactics to achieve these objectives.

In a Real World Scenario,the Overall Development of the Advertising