___________ is the total mass of advertising delivered.

Question

Quizplus · Accepted Answer

Message weight is defined as the total mass of advertising delivered, which includes all forms of media utilized in a campaign. Big data refers to the large volume of data generated and collected, but is not directly related to advertising. Effective reach refers to the percentage or number of people within a target audience that are exposed to an advertising message at least once, while effective frequency refers to the number of times an individual within the target audience needs to be exposed to the advertising message for it to be effective.

___________ Is the Total Mass of Advertising Delivered