Scenario 12-4
You scan job advertisements available in Dallas on craigslist.com and find what may be your dream job. The posting reads, "Entry-level position in media." You click on it, and the ad says, "Motivated individual sought to aid in media planning and buying at an established advertising agency. Must have general knowledge of the media and be aware of the current challenges media buyers are likely to face. Salary negotiable." You email your resume and cover letter to the contact person in the ad, and you receive a response setting you up for an interview next week.
-(Scenario 12-4)The interviewer says that one of your responsibilities at the job will be to gather details of audience members of every local TV vehicle,so clients can be informed about the key characteristics of their target markets.Which of the following would you need to do in order to perform this task?

Question

Scenario 12-4
You scan job advertisements available in Dallas on craigslist.com and find what may be your dream job. The posting reads, "Entry-level position in media." You click on it, and the ad says, "Motivated individual sought to aid in media planning and buying at an established advertising agency. Must have general knowledge of the media and be aware of the current challenges media buyers are likely to face. Salary negotiable." You email your resume and cover letter to the contact person in the ad, and you receive a response setting you up for an interview next week. 
-(Scenario 12-4)The interviewer says that one of your responsibilities at the job will be to gather details of audience members of every local TV vehicle,so clients can be informed about the key characteristics of their target markets.Which of the following would you need to do in order to perform this task?

Quizplus · Accepted Answer

In order to gather details of audience members of every local TV vehicle, it would be necessary to contact a single-source tracking service like BehaviorScan. This would provide data on the demographics and behavior of the target audience that would be useful in developing media plans and buying advertising space. Organizing above-the-line promotions, using continuous scheduling, and calculating share of voice are not directly related to this task.

Scenario 12-4 You Scan Job Advertisements Available in Dallas on Craigslist.com and Craigslist.com