Which of the following is true of IBP in the media environment today?

Question

Quizplus · Accepted Answer

Digital media has become an essential part of the media environment today, and traditional media companies must synergize with digital media to work effectively. IBP requires both digital and traditional media to reach target audiences and achieve marketing goals. However, the landscape is constantly changing, and strategies must adapt to new technologies and media trends. Therefore, it is not settled into a predictable structure, and it is not advisable for traditional media companies to avoid getting into new media.

Which of the Following Is True of IBP in the Media