What are three broad categories of newspaper advertising?
A) Display advertising, inserts, and classified advertising
B) Co-op, classified, and controlled
C) Page, column, and insert
D) Preprinted insert, free-standing, and special-interest
Correct Answer:
Verified
Q41: What are two disadvantages of newspapers as
Q42: Magazines provide advertisers:
A) the largest reach.
B) creative opportunities.
C) with a
Q43: Hybrid models are very effective for magazines
Q44: Some analysts suggest that newspapers consider adopting
Q45: Advantages of newspapers include geographic selectivity and
Q47: The percentage of adults reading daily newspapers
Q48: A grocery chain delivers leaflets that contain
Q49: AARP is a magazine that targets retiring-aged
Q50: What is a disadvantage of magazines as
Q51: Which of the following is an advantage
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