A great advantage of television as an advertising medium is its ability to:

Question

Quizplus · Accepted Answer

Television advertising appeals to both sight and sound senses which can make the message more memorable and engaging to the audience. Choice A is incorrect because the effect on consumer memory can vary and is not guaranteed to be long-lasting. Choice B is also incorrect because television advertising can be costly in terms of absolute cost. Choice D is incorrect because television advertising has a high reach and can reach a large audience, rather than a small select group.

A Great Advantage of Television as an Advertising Medium Is