A customer searches for laptop brands online,and finds other advertisements from well-known laptop brands quoting the prices of their products.This is an example of cost-per-click.

Question

Quizplus · Accepted Answer

This scenario describes display advertising, where ads from various brands are shown to users. Cost-per-click (CPC) refers to a specific billing model where advertisers pay each time a user clicks on their ad, not merely for displaying ads.

A Customer Searches for Laptop Brands Online,and Finds Other Advertisements