Search engine optimization is the process by which advertisers pay websites and portals to place ads in or near relevant search results based on key words.

Question

Quizplus · Accepted Answer

Search engine optimization (SEO) is a process of improving the visibility and ranking of a website or web page in organic search engine results through strategies such as optimizing content and building backlinks. It is not a paid advertising technique, which is instead referred to as pay-per-click (PPC) or search engine marketing (SEM).

Search Engine Optimization Is the Process by Which Advertisers Pay