Which of the following is an advantage of the pay-per-click model?

Question

Quizplus · Accepted Answer

The pay-per-click model allows advertisers to pay only for the actual clicks that their ads receive, rather than paying for ad impressions that may not result in clicks or conversions. This makes it more targeted and cost-effective. While click fraud is a concern, there are measures in place to detect and prevent it, making it not as vulnerable as other models. It is also not necessarily the least expensive model, as the cost per click can vary depending on competition and other factors. The idea that people who click on the ad usually buy the product is a generalization and not necessarily true for all campaigns.

Which of the Following Is an Advantage of the Pay-Per-Click