An organization needs to reach out to a specific target audience,and has decided that it wants to use social media advertising to do so.It wants to buy specific keywords to accurately target the audience who would want to see these ads.The aim is to get a high effective exposure rate and engagement rate without invading consumer privacy.Which of the following advertising revenue models would best suit the organizations' needs?

Question

Quizplus · Accepted Answer

Bidding for ad words allows the organization to specifically target the desired audience by buying certain keywords. This method ensures that the ads are shown to relevant users who are searching for those keywords. It also allows for effective exposure and engagement rates without invading consumer privacy, as it only displays the ads to those who have actively searched for related topics. Pay-per-click and pop-under ads may not have the same level of targeting and may not reach the desired audience, while I-Traffic Index is not a well-known advertising revenue model.

An Organization Needs to Reach Out to a Specific Target