How can an advertiser best leverage the power of E-search in advertising?

Question

Quizplus · Accepted Answer

By creating an ad that encourages consumers to search for more information about a brand online, an advertiser can leverage the power of e-search to drive traffic to their website or social media profiles. This can lead to increased brand awareness, engagement, and ultimately, conversions. Additionally, by targeting specific keywords and phrases in search engine advertising, an advertiser can further optimize their e-search strategy for maximum impact. Moving entirely to digital advertising (B) or solely relying on social media app ads (C) may limit an advertiser's reach and effectiveness, while calculating the I-Traffic Index (D) may be useful in evaluating the performance of a website, but does not directly leverage e-search in advertising.

How Can an Advertiser Best Leverage the Power of E-Search