Cranial Inc.has newly set up a website where customers can obtain information as well as buy its products.It notices that people who visit its website are instantly interested in the products,and 85% of the visitors end up making purchases.However,it also notices that the number of visitors are very low as they don't find it on their searches very often.Which of the following should Crayola include in its IBP campaign to increase its website's visibility and traffic?

Question

Quizplus · Accepted Answer

Search engine optimization (SEO) is the process of improving the visibility and ranking of a website in search engine results pages (SERPs). By optimizing the website with relevant keywords, meta tags, and other on-page and off-page SEO factors, Cranial Inc. can increase its website's visibility and organic traffic. This would be the best choice as it caters specifically to the issue of low website visibility. Pop-under and interstitial ads may be intrusive and might affect user experience, whereas buzz marketing may not have the same impact in increasing website traffic as SEO.