Scenario 14-1
When the social networking/gaming website, Foursquare, was launched in 2009, it was only accessible to residents in 100 U.S. cities. One year later, an updated version of the service allowed check-ins from locations all over the world, and has over 500,000 users internationally. The site which allows registered users to connect with friends and update their location receives over one million check-ins per week. When users visit a particular store their profile is automatically updated, and they can share their feelings about their experiences. The site now holds partnerships with over 800 establishments worldwide, and high-profile partnerships with the Bravo Network and The New York Times have greatly increased the site's popularity.
-(Scenario 14-1)As the number of Foursquare users increases,so will the marketing efforts to appeal to the visitors of the site.Many of the site's users access the site via their cell phone,and companies are forced to create advertisements to fit these media channels.These advertisements are examples of:

Question

Scenario 14-1
When the social networking/gaming website, Foursquare, was launched in 2009, it was only accessible to residents in 100 U.S. cities. One year later, an updated version of the service allowed check-ins from locations all over the world, and has over 500,000 users internationally. The site which allows registered users to connect with friends and update their location receives over one million check-ins per week. When users visit a particular store their profile is automatically updated, and they can share their feelings about their experiences. The site now holds partnerships with over 800 establishments worldwide, and high-profile partnerships with the Bravo Network and The New York Times have greatly increased the site's popularity. 
-(Scenario 14-1)As the number of Foursquare users increases,so will the marketing efforts to appeal to the visitors of the site.Many of the site's users access the site via their cell phone,and companies are forced to create advertisements to fit these media channels.These advertisements are examples of:

Quizplus · Accepted Answer

The advertisements that companies create to fit the media channels of cell phones, through which many Foursquare users access the site, are known as mobile marketing. Option A, intrusive marketing, refers to advertising that interrupts a user's experience, which is not the case with Foursquare advertisements. Option C, viral marketing, involves creating a message that spreads rapidly among customers, and option D, splash marketing, is a type of advertising that tries to quickly grab the attention of consumers through a flashy or bold message, but neither applies to the situation described in the scenario.

Scenario 14-1 When the Social Networking/gaming Website, Foursquare, Was Launched in 2009