Scenario 14-2
You open up your laptop to begin writing a term paper for your English literature class. You do a quick Google search on a few key phrases involving Shakespeare, Dickens, and Hemingway. But before you go further, you play a few video games, check your email, visit a couple of music websites, take a cyber tour of a new sports stadium, go to a coupon site, solve a murder mystery, go back to Google to check out a big name in the news, submit a slogan for a new local restaurant, and read a couple editorials on a magazine site. Then, you figure it's time to get down to work.
-(Scenario 14-2)In running keyword searches using Google,you took part in a common practice.Advertisers could make use of this by paying Google and making them:

Question

Scenario 14-2
You open up your laptop to begin writing a term paper for your English literature class. You do a quick Google search on a few key phrases involving Shakespeare, Dickens, and Hemingway. But before you go further, you play a few video games, check your email, visit a couple of music websites, take a cyber tour of a new sports stadium, go to a coupon site, solve a murder mystery, go back to Google to check out a big name in the news, submit a slogan for a new local restaurant, and read a couple editorials on a magazine site. Then, you figure it's time to get down to work.  
-(Scenario 14-2)In running keyword searches using Google,you took part in a common practice.Advertisers could make use of this by paying Google and making them:

Quizplus · Accepted Answer

The scenario describes a common practice of conducting keyword searches on Google. Advertisers can pay Google to place ads in or near relevant search results based on the keywords that users search for, which is known as keyword targeting. Option A describes display ads, which are not directly related to keyword targeting. Option C describes tracking user behavior, which is a separate issue from keyword targeting. Option D describes measuring the effectiveness of ads, which is related to keyword targeting but not the primary focus of this scenario. Therefore, the best choice is B.

Scenario 14-2 You Open Up Your Laptop to Begin Writing a Term