Scenario 14-2
You open up your laptop to begin writing a term paper for your English literature class. You do a quick Google search on a few key phrases involving Shakespeare, Dickens, and Hemingway. But before you go further, you play a few video games, check your email, visit a couple of music websites, take a cyber tour of a new sports stadium, go to a coupon site, solve a murder mystery, go back to Google to check out a big name in the news, submit a slogan for a new local restaurant, and read a couple editorials on a magazine site. Then, you figure it's time to get down to work.
-(Scenario 14-2)While reading the editorials on the magazine site,a reader was so glad that he was no longer interrupted by annoying ads.Due to widespread annoyance with these online distractions,many service providers offered blockers that greatly reduced an advertiser's ability to get __________ onto a user's screen.

Question

Scenario 14-2
You open up your laptop to begin writing a term paper for your English literature class. You do a quick Google search on a few key phrases involving Shakespeare, Dickens, and Hemingway. But before you go further, you play a few video games, check your email, visit a couple of music websites, take a cyber tour of a new sports stadium, go to a coupon site, solve a murder mystery, go back to Google to check out a big name in the news, submit a slogan for a new local restaurant, and read a couple editorials on a magazine site. Then, you figure it's time to get down to work.  
-(Scenario 14-2)While reading the editorials on the magazine site,a reader was so glad that he was no longer interrupted by annoying ads.Due to widespread annoyance with these online distractions,many service providers offered blockers that greatly reduced an advertiser's ability to get __________ onto a user's screen.

Quizplus · Accepted Answer

The statement mentions "annoying ads" and "online distractions," which are often associated with pop-up ads. The scenario does not mention paid search advertising or opt-in messages, and while rich media may also be seen as a distraction, it is not specifically mentioned in the scenario. Therefore, B (pop-up ads) is the best choice.

Scenario 14-2 You Open Up Your Laptop to Begin Writing a Term