Scenario 14-2
You open up your laptop to begin writing a term paper for your English literature class. You do a quick Google search on a few key phrases involving Shakespeare, Dickens, and Hemingway. But before you go further, you play a few video games, check your email, visit a couple of music websites, take a cyber tour of a new sports stadium, go to a coupon site, solve a murder mystery, go back to Google to check out a big name in the news, submit a slogan for a new local restaurant, and read a couple editorials on a magazine site. Then, you figure it's time to get down to work.
-(Scenario 14-2) When you visited the restaurant site,the marketers were able to collect some information about you and your buying habits.Marketers are able to do this by:
A) counting the number of hits made on the site.
B) using software that monitors one's digital footprint.
C) tracking the email registration on the site.
D) counting keystrokes used to move through the site.
Correct Answer:
Verified
Q118: Scenario 14-2
You open up your laptop to
Q119: Scenario 14-1
When the social networking/gaming website, Foursquare,
Q120: Scenario 14-1
When the social networking/gaming website, Foursquare,
Q121: Scenario 14-2
You open up your laptop to
Q122: Scenario 14-3
With social media websites such as
Q124: Scenario 14-4
Optima Artistic Tools has been manufacturing
Q125: Scenario 14-4
Optima Artistic Tools has been manufacturing
Q126: The unique characteristics of the Web has
Q127: Which digital advertising tools can an advertiser
Q128: Explain why it is crucial for advertisers
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