Scenario 14-4
Optima Artistic Tools has been manufacturing art supplies, in Boston, for almost 100 years. It is a successful business that works with art stores around the nation. Optima produces materials for different varieties of media such as paints, pencils, charcoals, clays, brushes, papers, canvases; and also equipment such as palettes, easels, drawing tables, etc. Optima is ready to market these products online and has just hired an Internet advertising consultant, Visualizers Inc. It has aimed for a 9 percent profit from Internet sales by the end of next year.
-(Scenario 14-4) The marketers at Visualizers talk to Optima about banner ads that have created problems in the online market.Which of the following is likely to be a common problem when banner ads are placed on the websites of other firms?
A) They are easily imitated by competitors.
B) They add to high advertisement clutter.
C) They decrease Web page load times.
D) Their effectiveness cannot be measured or tracked.
Correct Answer:
Verified
Q127: Which digital advertising tools can an advertiser
Q128: Explain why it is crucial for advertisers
Q129: Scenario 14-4
Optima Artistic Tools has been manufacturing
Q130: Explain the role of online privacy in
Q131: Scenario 14-3
With social media websites such as
Q133: Scenario 14-3
With social media websites such as
Q134: Scenario 14-4
Optima Artistic Tools has been manufacturing
Q135: Explain the terms paid search and search
Q136: Scenario 14-3
With social media websites such as
Q137: Scenario 14-3
With social media websites such as
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