The complex and information-rich tools of IBP can help create brand loyalty and competitive advantage.

Question

Quizplus · Accepted Answer

IBP (Integrated Brand Promotion) combines various promotional tools such as advertising, public relations, direct marketing, personal selling, and sales promotion. By utilizing these tools effectively and strategically, IBP can create a strong brand image and identity that resonates with customers, ultimately leading to brand loyalty and a competitive advantage in the market. Therefore, the statement "The complex and information-rich tools of IBP can help create brand loyalty and competitive advantage" is true.

The Complex and Information-Rich Tools of IBP Can Help Create