The advantage that sales promotions have over advertising is that they are measurable and they can often motivate consumers to buy larger quantities or try new brands.

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Sales promotions such as discounts, coupons, and giveaways can be easily measured in terms of their impact on sales or consumer behavior. They can also encourage consumers to purchase more or try new products due to the perceived value or benefit of the promotion. In contrast, advertising can be more difficult to measure in terms of its direct impact on sales or consumer behavior.

The Advantage That Sales Promotions Have Over Advertising Is That