Objectives for consumer-market sales promotion include stimulating a trial purchase,repeat purchases,larger purchases,or to introduce a new brand,service,or product.

Question

Quizplus · Accepted Answer

Consumer-market sales promotion is a marketing strategy aimed at stimulating consumer purchases. The objectives of such promotions include encouraging trial purchases, increasing repeat purchases, encouraging larger purchases, and introducing new brands, services, or products. So, the statement is true.

Objectives for Consumer-Market Sales Promotion Include Stimulating a Trial Purchase,repeat