In recent years,several factors have affected sales promotion in organizations.Pressure from stockholders to produce high quarterly revenue,marketing plans based on quick results,and a bottom line-mentality have all contributed to a:

Question

Quizplus · Accepted Answer

The pressure from stockholders to produce high quarterly revenue and marketing plans based on quick results indicate a short-term orientation rather than a focus on brand image, sense of creative innovation, or strong consumer bond.

In Recent Years,several Factors Have Affected Sales Promotion in Organizations