Of all types of support media,directory advertising offers a unique advantage by:

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Directory advertising helps consumers follow through on purchases by providing information about local businesses, including their contact information and location, making it easier for consumers to find and choose the right business for their needs. While directory advertising may not offer as technologically advanced or innovative options as other types of support media, it does enhance brand awareness and recall by keeping businesses in front of consumers when they are actively looking for products or services, and it does stress the brand name by listing it prominently. However, directory advertising typically provides more than six words for businesses to describe their products or services.

Of All Types of Support Media,directory Advertising Offers a Unique