Scenario 15-2
The Sounds Good recording company is getting ready to release the first compact disc from its newest band, Planet Moon. Sounds Good's last three releases have been dismal failures, and the struggling company needs a quick influx of cash. The owners decide to use sales promotions to move the Planet Moon disc through record stores and into customers' hands.
-(Scenario 15-2)Sounds Good knows that the release cannot succeed without gaining distribution in large record store chains.Many of these chains are refusing to carry the product,saying that shelf space is too precious to be used for an unknown band like Planet Moon.However,buyers for these chains say that they might be willing to carry the product if Sounds Good makes a direct cash payment to the chain.This is known in the trade channel as a:

Question

Scenario 15-2
The Sounds Good recording company is getting ready to release the first compact disc from its newest band, Planet Moon. Sounds Good's last three releases have been dismal failures, and the struggling company needs a quick influx of cash. The owners decide to use sales promotions to move the Planet Moon disc through record stores and into customers' hands. 
-(Scenario 15-2)Sounds Good knows that the release cannot succeed without gaining distribution in large record store chains.Many of these chains are refusing to carry the product,saying that shelf space is too precious to be used for an unknown band like Planet Moon.However,buyers for these chains say that they might be willing to carry the product if Sounds Good makes a direct cash payment to the chain.This is known in the trade channel as a:

Quizplus · Accepted Answer

A slotting fee is a payment made by a manufacturer to a retailer to secure shelf space for a product. This is a common practice in the retail industry, especially for new or unknown products. While it may increase costs for the manufacturer, it can lead to increased sales and exposure for the product, making it a worthwhile investment in the long run. Cooperative advertising fees, merchandise allowances, and rebates are all different types of payments made by manufacturers to retailers, but they serve different purposes and are not as relevant in this scenario.

Scenario 15-2 The Sounds Good Recording Company Is Getting Ready to Release