A marketing VP who invested in a sponsorship of the Women's Softball World Series saw extra benefits.It provided opportunities to entertain clients,recruit new customers,motivate employees,and meet consumers.All of these were a result of:

Question

Quizplus · Accepted Answer

Leveraging the sponsorship involves using it as a platform to achieve multiple marketing objectives such as entertaining clients, recruiting new customers, motivating employees, and meeting consumers.

A Marketing VP Who Invested in a Sponsorship of the Women's