What is event social responsibility?

Question

Quizplus · Accepted Answer

Event social responsibility refers to the actions taken by events to give back to the community and demonstrate good corporate citizenship. This includes initiatives such as charitable donations, volunteer work, and environmentally sustainable practices. It is important for sports sponsors to engage in event social responsibility as it can help generate positive word of mouth, as well as increase patronage and purchase intent.

Option B is incorrect as it describes a legal contract, not a concept. Option C is partially correct as CSR and event social responsibility are related, but they are not the same thing. Option D is incorrect as it refers to the memory of the previous sponsor, not the current sponsor's actions.

What Is Event Social Responsibility