An event and their sponsor or sponsors do event sponsorship measurement to measure "fit" or congruity; what are two key areas of congruity or fit?

Question

Quizplus · Accepted Answer

B) Consumer-event and sponsor-event congruity are two key areas of fit in event sponsorship measurement. This involves assessing how well the event aligns with the interests and values of the target consumer base and how well the sponsor's brand aligns with the event itself.

An Event and Their Sponsor or Sponsors Do Event Sponsorship