A marketing manager for a company that packages vacations to exotic locations uses a variety of media to promote these trips,including social media,infomercials,and direct mail.One of the primary objectives is integration.This is because if these programs are integrated,the manager can:

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Integration of marketing programs can make them more effective than simply adding up the impact of each individual program. By integrating various media, the marketing manager can create a cohesive message that reaches customers through multiple channels, reinforcing the overall message and increasing the likelihood of a response. This is likely to be the primary objective of the marketing manager in this case. The other options may also be important, but they are not as directly related to the objective of integration.

A Marketing Manager for a Company That Packages Vacations to Exotic