Scenario 17-1
American Profile is an e-technology company. It allows companies to search and navigate gigabytes of data, categorize disparate content, and gain secure access to information regardless of where it resides-all from its Web browser. Thus, American Profile can share content across connected servers with partners, suppliers, customers, and employees to form an e-business content network. And it all happens in real time.
-(Scenario 17-1)One of the publishers that American Profile has studied collects data at its website about readers of its health and fitness columns.The publisher uses direct mail to try and get these readers to subscribe to another one of its publications.This one focuses on nutrition.This publisher is involved in _____________.
A) missionary selling
B) creative selling
C) system selling
D) cross-selling

Question

Scenario 17-1
American Profile is an e-technology company. It allows companies to search and navigate gigabytes of data, categorize disparate content, and gain secure access to information regardless of where it resides-all from its Web browser. Thus, American Profile can share content across connected servers with partners, suppliers, customers, and employees to form an e-business content network. And it all happens in real time. 
-(Scenario 17-1)One of the publishers that American Profile has studied collects data at its website about readers of its health and fitness columns.The publisher uses direct mail to try and get these readers to subscribe to another one of its publications.This one focuses on nutrition.This publisher is involved in _____________.
A) missionary selling  
B) creative selling 
C) system selling 
D) cross-selling

Quizplus · Accepted Answer

Cross-selling involves offering existing customers additional products or services that complement or enhance their original purchase. In this case, the publisher is targeting readers who have shown an interest in health and fitness, and offering them a related publication on nutrition.

Scenario 17-1 American Profile Is an E-Technology Company. It Allows Companies to Companies