Scenario 17-3
Trapper's Lake Lodge is a rustic hotel situated on a large lake in the Flat Tops Wilderness Area. The lodge offers a relaxing getaway as well as guided fishing, hunting, bicycling, and cross-country skiing trips from its remote location250 miles away from a major airport. Guests must travel the last 40 miles on a rough dirt road during the summer months or ride a special snow car during the snow season. Trapper's Lake Lodge management has found that guests almost always have a wonderful experience during their stay and swear they will visit again. Nonetheless, the biggest problem is getting people to visit in the first place, probably due to the difficult travel involved. So the lodge management has decided to mount an aggressive direct marketing campaign to increase first-time guest visits as well as to nurture loyal frequent visitors.
-(Scenario 17-3)After the initial contact,the managers have identified about two dozen potential new visitors who live in and around the closest big city,the one that is about 250 miles away.They decide to start with this group.They want to send a sales representative to host a casual buffet dinner for these potential guests along with the current customers who recommended them.The representative will promote the features of the recreational facility and drum up sales from both returning and new customers.Which of the following roles is this person playing in supporting the lodge's direct marketing process?

Question

Scenario 17-3
Trapper's Lake Lodge is a rustic hotel situated on a large lake in the Flat Tops Wilderness Area. The lodge offers a relaxing getaway as well as guided fishing, hunting, bicycling, and cross-country skiing trips from its remote location250 miles away from a major airport. Guests must travel the last 40 miles on a rough dirt road during the summer months or ride a special snow car during the snow season. Trapper's Lake Lodge management has found that guests almost always have a wonderful experience during their stay and swear they will visit again. Nonetheless, the biggest problem is getting people to visit in the first place, probably due to the difficult travel involved. So the lodge management has decided to mount an aggressive direct marketing campaign to increase first-time guest visits as well as to nurture loyal frequent visitors. 
-(Scenario 17-3)After the initial contact,the managers have identified about two dozen potential new visitors who live in and around the closest big city,the one that is about 250 miles away.They decide to start with this group.They want to send a sales representative to host a casual buffet dinner for these potential guests along with the current customers who recommended them.The representative will promote the features of the recreational facility and drum up sales from both returning and new customers.Which of the following roles is this person playing in supporting the lodge's direct marketing process?

Quizplus · Accepted Answer

The person is playing the role of a salesperson who will be promoting the lodge's features and services to potential new guests and nurturing relationships with existing customers.

Scenario 17-3 Trapper's Lake Lodge Is a Rustic Hotel Situated on a on a Large